Senior Business Development Manager – Digital & Technology
Location: Nottingham / Hybrid / Remote
Linkedin: www.linkedin.com/in/marcusboswell
I am an accomplished professional with a strong background in Sales and Business Development, specialising in the technology and digital sectors. Throughout my career, I have gained a wealth of diverse experiences, ranging from freelance business development consulting for small to medium-sized technology companies to holding senior business development positions with Fortune 500 corporations. This journey has allowed me to maintain an entrepreneurial perspective while honing strategic thinking within a corporate setting. As a result, I possess the skills and expertise to generate new business opportunities and effectively manage high-profile existing clients.
Sales Domains: SAAS, Digital, Software, Consulting Services, IT Managed Services, Web & Print, Design
PROFESSIONAL EXPERIENCE
Jan 2022 – Present
Snr Business Development Manager
at The Digital Maze
The Digital Maze, a full-service digital agency, entrusted me with the responsibility of creating their new business playbook and supporting the senior leadership team in developing more direct routes to market. Previously reliant on word-of-mouth referrals, the company sought to establish a robust new business development process.
In my role as Senior Business Development Manager, I have successfully propelled revenue growth and expanded market presence across a range of sectors. Employing a multi-channel strategy complemented by social selling and LinkedIn outreach, I effectively onboarded numerous new customer accounts (see below).
In this role, I sold a range of digital products and services, including but not limited to e-commerce Website Development, Pay-Per-Click Advertising (PPC), and Search Engine Optimisation (SEO).
The following projects were won through the full sales life cycle, from lead generation, cold outreach, webinars and presentations, cost and solutions negotiation and deal closure.
Summary of key solutions successfully sold
- Imperial College London
- UK Bathroom Store
- JB Furniture
- Sanophysiotherapy
- Derby Quad
Oct 2016 – Dec 2021
Social Selling Sales Consultant & Business Development Manager
at Marcus Boswell SSC
In my role as a Social Selling Consultant, I played a pivotal role in equipping clients with the tools and knowledge necessary to strengthen their sales and outreach strategies. My approach involved offering actionable sales coaching, comprehensive training, and sales skill development, ensuring that clients not only established but also effectively leveraged a repertoire of proven business development, marketing, and social selling techniques.
This consultancy allowed me to collaborate with a wide spectrum of clients spanning various industry sectors. Beyond strategy development, I was also entrusted with the responsibility of spearheading sales outreach initiatives, orchestrating impactful marketing campaigns, delivering compelling product presentations, and crafting persuasive bids and proposals to fortify and enhance their sales endeavours. These projects would vary in duration and complexity.
ADP GROUP 2008 – 2016 Various Roles
ADP GES International – July 2014 – Aug 2016
Sales Manager – Head of Social Presence
Responsible for the development and implementation of a Social Selling strategy to establish, maintain and increase the social presence of an international sales team of 800 employees across 15 countries. This meant implementing Social Selling techniques where none previously existed. Sharing extensive knowledge and experience within the social media marketplace included educating about all of the relevant tools and practices required to remain relevant.
Mar 2013 – July 2014
ADP GES International (Multinational Corp EMEA)
Head of Social Innovation & Sales
Acting as the focal point for all web-based sales activities for the ADP multinational (MNC) sales team across Europe, the Middle East and Africa (EMEA) by utilising a variety of social media tools and techniques. Identified opportunities and developed relationships both on and offline to help enable the maximum effective output for the MNC team. A crucial part of the role was supporting the team to ensure that their social media knowledge was as up-to-date as possible. Making key connections and delivering results to senior execs was at the heart of the role.
Sept 2008 – Mar 2013
ADP UK
District Manager – Major Accounts
I helped organisations with a minimum of 1,000 employees to reduce human capital management costs by investing in ADP HR, Payroll and Time and Attendance solutions. This required a good deal of travel around the UK and typically meant communicating with the C-suite within multiple industries and organisations.
Jun 2003 – May 2007
EIBS Ltd
Business Development Manager
Field Sales/Account Manager responsible for generating sales of EasySiteTM content management software within the NHS sector.
Aug.2007 – Apr. 2008
Nottingham Business School
Business Development Manager
Responsible for strategic business development of third-stream activity for the Business School, winning work within various corporate sectors and developing a relationship management framework to raise the profile of the business school. Working with marketing to build and maintain a database of alumni, nominated academics and corporate links.
Jun 2002 – May 2003
Computer People
Recruitment Consultant
Executive Search recruitment within the IT sector. Contacting a variety of companies and identifying decision makers followed by fact-finding requirements. Liaising with IM&T Directors, IT Managers, Network Managers and other key personnel.
… Further positions have been omitted for the sake of brevity
